It’s 7:37pm on Friday night. Your mind is buzzing, more so than the room packed with over 100 fitness experts, as you walk into the VIP reception. You’ve just spent all day devouring the ideas delivered by the sharpest minds in the fitness industry.
Just one of those tips, the BIG idea you wrote down from Bedros, is guaranteed to help you make an extra $1500 this month by getting you new clients.
And that idea from Adam Bornstein, about how to properly connect with the busy magazine or newspaper editor in your area will likely get you thousands of dollars of free publicity in the next few months. But what Brian Kalakay taught you about opening your own facility will easily save you thousands of dollars in the next year.
Your return on investment for the TT Summit is over 10,000% so far, and it’s still day one.
Oh wait, there’s Bedros just chilling out by the dessert table. Now’s the time to ask him that question about lead generation that you’ve always struggled with.
You slide on over and introduce yourself.
“Heyyyyyy, great to meet you!” Bedros says, wiping his chocolate covered hands on his shirt. “Tell me more about your business and I’ll be able to help you out,” he adds.
For the next 11 minutes Bedros walks you through a simple, step- by-step comprehensive plan for becoming the go-to bootcamp or fitness facility in your community – the one where your clients are happy to automatically refer their friends and family to you.
It makes “marketing” a breeze. You don’t have to do any work. You thank Bedros, write down more notes, and let him get back to round two of the chocolate dessert table battle that he has going on.
As you turn around you practically stumble right into Adam Bornstein and what might be Jason Ferruggia and John Romaniello. They immediately ask you about your business and expertise. As you describe your niche market, Adam is quick to tell you the best topics to focus on in your articles and videos. “Editors love service stories,” Adam explains, “where you deliver the best three to five tips for success in a specific area for your target market. Combine that with a personal story of your client’s success and no one will turn down your content.“
That gives you another BIG IDEA. You have the perfect client success story that the world needs to hear about. You jot down that idea and make a note to write that article first thing on Monday afternoon. Finally, you wander over to where Craig Ballantyne is holding court with a group of trainers. He’s like the Dos Equis guy, James Bond, and Batman, all rolled up into one. (No, seriously. Okay, not seriously. More like Erkel & Cookie Monster.)
Craig’s meticulously outlining the perfect online product for one of the female trainers in the group, showing her how to target her niche market, create the best videos, and the simple steps to selling it on a website. “Wow, that’s so simple!” she replies to his advice. “You’ve just saved me thousands of dollars and months of headache.” That’s because he’s been there and done that, and made a million mistakes
so that you won’t have to.
He’ll stop you from getting sucked into expensive web design projects, or creating the wrong product that won’t sell, and he’ll be able to tell you the best joint venture partners to contact.
Plus, he’ll show you how to use the exact same strategies to fill your bootcamp with just a few simple tweaks to your website. It’s all a proven formula that takes the effort out of getting clients.
As he finishes, you get a chance to introduce yourself and tell Craig a bit about your business. He smiles, and tells you that you are on the right track – and you have a great opportunity to really boost your business if you just follow the strategies Bedros explained earlier. “Looking forward to watching your success over the next few months,” he says. “You’re really going to make a huge impact on your community.” You nod.
That’s what it’s all about. That’s why you do what you do. You want to make a difference and help people out, just like the TT Summit is helping you. This is awesome. But that’s enough for now, you think. Time to relax and enjoy yourself, and to get to know the other attendees.
You’ll learn as much from them as you will from the speakers. Around 11pm you decide to call it a night. While you didn’t get a chance to ask Martin Rooney your training question – he was surrounded by a group of 20 people all night – you’ll get a chance to hit an awesome bootcamp workout with him on Saturday morning. It will be legendary! (And then you’ll have all day to talk to him, too.)
Time for bed and to rest up. (Or time to hit the Gaslamp District of San Diego, depending on how young and fresh you are!)
What a weekend!
So…does that sound like a plan, or what? Because that’s how it could all go down for you in San Diego at the Turbulence Training Summit in June. Its’ up to you.
Reserve your seat at www.TTSummit.com <= Early bird price ends TODAY
And then we’ll show you how to have your best year ever.
Here’s what Catherine Gordon, one of our 2012 attendees was able to do by acting on just a FRACTION of what she learned last year:
“This time last year, I was teaching 3 small classes a week. This week we’re doubling our floor space to accommodate the rush of new students we’re getting. I think I’ve followed a tenth of the marketing advice I’ve learned at the summit, but what a difference. If there’s any way you can be there, don’t miss it.” – Catherine Gordon, Certified Turbulence Trainer
Catherine was also the winner of my 2nd TT Transformation Contest back in 2008. So TT first helped change her health and fitness, and now it’s helping her make more money and change more lives. Incredible!
Reserve your spot at the 3rd TT Summit with me I can’t wait to hear what this life-changing weekend does for you.
See you soon in San Diego,
Craig Ballantyne, CTT
Certified Turbulence Trainer
PS – The special Fast Action Taker deal ends TONIGHT…
Do you run fitness boot camps?
One of the biggest challenges is this: How do you deal with Ms. Jones who hasn’t exercised in 20 years and Ms. Smith who just finished her third sprint triathlon?
This is one of the most common issues boot camp owners encounter.
Many will try to create beginner through advanced sessions, but this can be a scheduling nightmare. Who gets what time slot? Do you give prime time to advanced clients? Beginners? How do you know how to schedule things?
How have you solved this?
I’m Shawna Kaminski and I run very successful fitness boot camps in Calgary, Alberta. I’ve found some cool ways to solve this issue that I’d like to share with you.
First up, you should know that your clients WANT and even expect a challenge in boot camp, but obviously this can be difficult when you have a variety of fitness levels in one group. Boot camp owners need to provide just the right challenge. One that makes your clients push themselves but not deflate them. You want to set clients up for success.
How can you do this?
Enter ‘timed sets’.
This is the best way to address a variety of fitness levels in one group. The marathon runner can train next to the grandma. Everyone can be challenged. Everyone can succeed at their own level.
Here’s a great challenge workout for your group. You’ll pair strength and cardio sets back to back. Ask your clients to count their reps in the first set and then try to match their reps for each subsequent set. This helps clients create their own challenge and helps them maintain their intensity through the course of the set.
Repeat twice more (total of three times through for 15 minutes of sweaty fun)
The best part of this sort of workout is that Ms. Jones can modify exercises and her training volume will be considerably less than Ms. Smith, but they’ll be training side by side. The reps each of them get their first set will be a ‘doable’ challenge for them to try to reach for in subsequent sets.
Compare this to a workout that requires a rep scheme. First of all, Ms. Jones, if faced with 10 push ups may curl up into the fetal position, already feeling like a failure. She may not have done push ups since grade school and even then may have failed. But, if given 30 seconds and provided with a variety of modifications, she’ll feel she can succeed.
On the other hand, Ms. Smith can push herself to possibly new levels, certainly past the 10 reps suggested in the rep scheme scenario. She can set her own challenge and you won’t put a cap on her achievement.
As well, there’s the whole timing issue. What happens when Ms. Smith is done and Ms. Jones is only half way done? Sure, you could end that portion of the workout, but again Ms. Jones feels unsuccessful because she only did half the work that Ms. Smith did. She gets an unbalanced workout too since she may have only gotten to the upper body exercises or the core or whatever. How ever it’s structured, she’ll miss a good portion of it.
We all have clients that seem to ‘count by 2’s’. That is, if given a rep counting style workout, they’ll be done in no time flat. The only way they’d be able to have completed it is if they counted by 2’s or 5’s. By using timed sets, rep counting is only done for personal accountability and it’s less likely that people will ‘cheat’ since they have to beat or match their own scores.
I’ve been running my own fitness boot camps since 2007 and when surveyed, my clients prefer timed set workouts best. It frees them up to concentrate on form and not on the number of reps they need to do.
I highly recommend using timed sets with your boot camp clients and small groups.
If you’re looking for challenges for YOUR boot camp, take a look at Challenge Workouts: Boot Camp Edition and see if it’s right for you. You’ll find all kinds of fitness challenges to add to your boot camp to up the excitement and results in your camp.
Shawna Kaminski is a retired schoolteacher of 20 years who’s found her passion in the fitness industry. She’s parlayed her ability to teach and her love of training into programs like her fitness boot camp. Shawna consistently has over 100 clients attend her boot camps monthly.
She’s retained many of her clients for nearly a decade. Shawna is in her late forties, is a mother of two teenagers and understands how busy life can be. In addition to running her fitness boot camp, she does online coaching and training as well.